# Flow Analytics That Sell Closure

Decision: 90% ready, live attribution and approved case proof pending.

## Proof lanes

### Lead to booking to paid
- Status: green
- [x] lead source
- [x] booking/proposal link
- [x] payment state
- [x] tenant trace

### ROI per channel
- Status: green-with-traffic-proof-pending
- [x] channel
- [x] spend/usage
- [x] conversion
- [x] paid outcome

### Conversion drop alerts
- Status: green
- [x] drop detection
- [x] cause hint
- [x] owner
- [x] next action

### Sales enablement export
- Status: green
- [x] case export
- [x] approval state
- [x] public-safe copy
- [x] proof period

## Acceptance
- [ ] A business owner can understand ROI without reading internal operations data.
- [ ] Lead, booking, proposal and payment attribution are connected.
- [ ] Anomaly alerts recommend an action, not just a chart.
- [ ] Sales exports only use approved proof and safe customer copy.
- [ ] Channel attribution proof is not called complete without real traffic.
- [ ] Funnel completeness is visible before a report is used for sales.

## Remaining external proof
- [ ] Archive live channel attribution proof from real customer traffic.
- [ ] Publish one customer-approved benchmark or case story.
- [ ] Verify paid conversion attribution across at least two acquisition channels.
- [ ] Capture one conversion-drop alert and resolved recommendation from live usage.