{"tenantId":"clinic-pack","updatedAt":"2026-06-19T17:50:44.486Z","qualityLock":{"label":"locked","score":100},"metrics":{"submittedLeads":0,"bookingRequests":0,"offersPaid":0,"paidConversionPercent":0,"grossSek":0,"paidOrders":0,"avgOrderValueSek":0,"highAnomalies":0,"mediumAnomalies":0},"checks":[{"label":"Funnel feed","state":"ok","detail":"Lead -> booking -> paid payload is available.","action":"Review live conversion shape."},{"label":"Revenue feed","state":"ok","detail":"Revenue payload is available.","action":"Compare actual vs forecast."},{"label":"Anomaly feed","state":"ok","detail":"0 high / 0 medium anomalies.","action":"Sweep high anomalies and follow up on weak signals."},{"label":"Funnel continuity","state":"watch","detail":"The chain is incomplete or the source data is missing.","action":"Keep the lead -> booking -> paid chain under weekly review."}],"recommendations":[{"recommendation":"Lägg callback som primär CTA för intents med hög köpsignal.","href":"/flow/callback-hub?tenantId=clinic-pack"},{"recommendation":"Behåll nuvarande booking→paid flöde och testa högre AOV-paket.","href":"/flow/booking-hub?tenantId=clinic-pack"},{"recommendation":"Fortsätt med veckovis anomaly review och benchmark-mål.","href":"/flow/analytics-hub?tenantId=clinic-pack"}],"anomalies":[{"code":"submit_rate_drop","severity":"high","metric":"submit_rate_percent","currentValue":0,"baselineValue":2.2,"deltaPercent":-100,"message":"Submit rate har tappat mot foregaende period. Prioritera formular/CTA optimering."},{"code":"open_rate_drop","severity":"medium","metric":"open_rate_percent","currentValue":16.3,"baselineValue":31.3,"deltaPercent":-47.9,"message":"Open-rate har tappat mot baseline. Kontrollera launcher, trigger-regler och opened-event instrumentation."},{"code":"open_to_submit_drop","severity":"high","metric":"open_to_submit_rate_percent","currentValue":0,"baselineValue":7.1,"deltaPercent":-100,"message":"Opened→submitted konvertering har tappat. Se over intent-routing, formulardesign och CTA-friktion."},{"code":"lead_volume_drop","severity":"high","metric":"submitted_leads","currentValue":0,"baselineValue":11,"deltaPercent":-100,"message":"Leadvolymen ar tydligt ned mot baseline."}]}