# Flow GTM Productization Closure

Decision: 91% ready, real adoption and customer-approved proof pending.

## Proof lanes

### Pricing and package fit
- Status: green
- [x] package fit
- [x] price proof
- [x] checkout start
- [x] upgrade path

### Self-serve onboarding
- Status: green-with-cohort-proof-pending
- [x] setup checklist
- [x] install verification
- [x] first lead
- [x] first booking

### Sales proof and enablement
- Status: green
- [x] approved story
- [x] ROI export
- [x] one-pager
- [x] sales pack

### Adoption measurement
- Status: ready-with-real-traffic-pending
- [x] activation score
- [x] conversion metric
- [x] drop-off reason
- [x] customer health

## Acceptance
- [ ] A buyer understands what to buy, how to install and what happens next.
- [ ] Onboarding shows first-value milestones instead of internal project language.
- [ ] Sales proof is approved, exportable and not dashboard-dependent.
- [ ] WordPress/free entry points lead into paid Flow without duplicate product language.
- [ ] Package conversion and activation claims are based on real traffic.
- [ ] Customer-facing copy stays simpler than the internal operations model.

## Remaining proof
- [ ] Capture first cohort package conversion metrics.
- [ ] Publish one customer-approved ROI story.
- [ ] Run a zero-touch onboarding test with a non-technical SMB.
- [ ] Measure first lead, first booking and first paid conversion from live traffic.